Blog
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The Labor Theory of Knowledge
There's a belief I keep running into, usually from people who are proud of how hard they worked to learn something. They say you can't really know a field unless you've struggled through it yourself.…
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The Myth of the Data-Driven Discovery: A Popperian Critique of Induction
Most people think science comes from "induction", which is the process of distilling laws from repeated observations.
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Content Writing Guidelines: Writing for Human Trust (Which Drives AI Citations)
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The End of Best Practices: How AI Forces Us to Finally Be Creative
I've gotten some reactions from people who have sort of “midwit” interpreted some of my past writing as anti-AI, but that is completely wrong and I love using AI and I think it’s great.
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Moana is a story about today
The island gives us what we need. And no one leaves.
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The Myth of STEM and the "Hard" Sciences
People assume that STEM fields are somehow more valuable or serious because they are "reality-based," while the humanities are merely matters of opinion.
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The "freedom of speech isn't freedom from consequences" fallacy
The "freedom of speech isn’t freedom from consequences" line has become one of the more common online canned responses in debate. It's a conversation-ender designed to sound like common sense. But it's actually a rhetorical…
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Do LLMs trust some sources more than others?
The short answer is yes. While system prompts generally do not contain a list of specific trusted publishers with associated scores (e.g., "Weight the New York Times at 1.0 and a Blogspot site at 0.2"),…
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The culture of progress
For 99% of human history, our default culture has been static. Most people never saw any real improvements in their lives. And if nothing can improve, why even try?
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Simplifying SEO & AI Search
To show up in AI search results, you’ll need to make a few tweaks to your SEO program. The good news is if you’re already doing SEO at a high level (like my clients), then…
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Dunning-Kruger But for Smart People
Smart people may be dumber than dumb people, because they have access to more ways to fool themselves and overestimate their understanding.
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Cultural problems preventing progress
One thing these beliefs have in common is to the person who holds them, it really feels like they are doing something positive. In actuality the beliefs are self-defeating and the according behaviors stifle progress…
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Big Progress
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Why You Need an Expert to Manage Your Link Building
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How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh, high-quality content.
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Value your time. Trash belongs in landfills.
With a lot of Amazon returns, it’s a pointless waste of time to send the thing back to Amazon and you should throw it away instead.
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What is Woke? Definition and Characteristics of Woke People
I don't mean this post to be critical so much as descriptive. A lot of times when people say something is "woke" they are trying to describe it, not necessarily be pejorative. So I figured…
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Democracy exists to correct errors, not build consensus
People often think of democracy as a sort of "majority rule" system, where everyone gets to vote on leaders and laws and the result is that the largest number of people are happy.
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Crushing the Myth of Late-Stage Capitalism
Capitalism is the only economic system that includes reliable, built-in incentives to solve problems by organically removing bad ideas, products, and companies, and replacing them with better ones in a reasonable time frame, without violence.
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The word ”impact” doesn’t have any impact at all
The growing use of the word "impact" to speak passively is weakening the English language.