Blog
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Content Writing Guidelines: Writing for Human Trust (Which Drives AI Citations)
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How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh, high-quality content.
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Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if a Wikipedia page will be a good thing for SEO.
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Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content.
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Giving More Than You Receive and Other Sales Principles
At age 14, my first job ever was "hot dog man" at a baseball stadium. In hot dog sales you have a very simple script: Take this tray of hot dogs and walk around the…
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What If Leadgen Were More Like a Conversation?
Instead of forcing a customer to fill out a lead form, why not discover their information the same way real people do? I think it's really cool that any business can have a basic lead…
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Instantly Give Yourself More (and Better) Content Marketing Topics
Obsessively persistent. That’s how brands have to be if they want to deliver good content marketing results. It’s definitely not good enough to have a writer churning out blog posts once a month. You have…
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Why You Should Never Fall in Love With the Creative
It’s the process (not the individual pieces) of content marketing that win the game in the long run.
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How Trump Used Differentiation (Marketing) to Win an Election
I’m not really a political guy. I just love good marketing. And that’s why the way President Elect Trump won this election was so fascinating to me.