Tagged: AI
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The Smartest Thing You Can Do in SEO Is Get Dumber on Purpose
Most SEO teams get worse results because they are too clever. Almost everything that matters comes from two levers: the best content you can make and as much offsite coverage as you can earn. Do those relentlessly and ignore the rest.
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Almost Every AI Visibility Case Study You Have Read Is Superstition
AI search visibility is one of the fuzziest numbers in marketing, and we keep treating it like hard proof. Move fast on intuition when you have to, just stop pretending the dashboard settled anything.
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You Cannot Opt Out of AI With a Line in Your Robots.txt
Cloudflare added a Content Signals directive that lets you tell AI to leave your content alone. Google just confirmed no crawler or LLM honors it, so all it really gives you is the feeling of having opted out.
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Your AI Visibility Dashboard Is Measuring the Wrong Thing
Citation counts are a bad explanation of AI visibility. An AI answer can recommend your brand four times and hand the citation to someone else. Measure mentions, impressions, and outcomes instead.
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The Labor Theory of Knowledge
There's a belief I keep running into, usually from people who are proud of how hard they worked to learn something. They say you can't really know a field unless you've struggled through it yourself.…
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Content Writing Guidelines: Writing for Human Trust (Which Drives AI Citations)
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The End of Best Practices: How AI Forces Us to Finally Be Creative
I've gotten some reactions from people who have sort of “midwit” interpreted some of my past writing as anti-AI, but that is completely wrong and I love using AI and I think it’s great.
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Do LLMs trust some sources more than others?
The short answer is yes. While system prompts generally do not contain a list of specific trusted publishers with associated scores (e.g., "Weight the New York Times at 1.0 and a Blogspot site at 0.2"),…
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Simplifying SEO & AI Search
To show up in AI search results, you’ll need to make a few tweaks to your SEO program. The good news is if you’re already doing SEO at a high level (like my clients), then…
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How AI Changed the SEO Content Game (And What Still Matters)
For years, producing SEO content has been a grind. Companies aiming to dominate organic search faced an uphill battle to meet the demand for fresh, high-quality content.