Blog — page 2
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Identity Debt: The Future Cost of Being You
They say you can be anything you want to be, but they never mention the cost of maintenance.
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Principles and concepts list
1. Writing out my thoughts helps me find errors in my thinking. 2. Stating my principles publicly helps me stay accountable.
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Page Speed: Benefits of a Fast Website for SEO
By now, anyone with even a single toe dipped into the SEO world has heard Google’s message loud and clear: Page speed and experience are ranking factors (and have been since 2010) and can directly…
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Wikipedia Brand Pages: A Good Idea for SEO?
I’ve been asked a couple of times by clients whether they should make a Wikipedia page for their brand. Usually, they want to know if a Wikipedia page will be a good thing for SEO.
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How to Fix Broken Backlinks
In this post, I'll show you the method I use with my clients to identify and fix broken backlinks.
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The 100 Year Workout Plan
What kind of exercise plan could you do for the next 100 years?
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Why Content Quality Matters for SEO
If you want to do SEO well, you’re going to have to learn to make better quality content.
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What is Russell Conjugation?
Russell Conjugation is when someone chooses different words to describe something, depending on how favorable they want to be to the thing they are describing.
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How to Be Wise About Working From Home
I work from home every day as an SEO consultant, and I've got a few years of work-from-home experience that I think would be useful to share.
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39 Ways Companies Stack the Deck Against You in Job Interviews
Updated September 2020.
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How to Use Keyword Research for SEO
I wrote this article to help content writers use keyword research in their writing. It assumes the keyword research is already completed, and you're sitting down to write/edit with that list of keywords in front…
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The Best Pizza in San Francisco
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B2B vs B2C SEO: Don’t Make This Mistake
As an SEO Consultant, one of the questions I hear a lot is “Do you mainly do SEO for B2B companies, or are you more of a B2C consultant?”
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Time Management, or How to Control Your Destiny by Ignoring Slack (Sometimes)
I used to think time management was about designing the perfect schedule. It seemed like if I crack my own code and discover the optimal time to complete tasks throughout the day, I could tailor…
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Monthly SEO Packages: How to Get the Most For Your Budget
As a small businesses owner, the deck is stacked against you when it comes to search engine optimization (SEO). You’re often competing in the search results page with websites and businesses much larger than yours,…
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The SEO Value of Backlinks: Authority, Relevance, Traffic, and Awareness
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"They're just robots, Morty!" or How SEO People Overestimate the Intelligence of Google
Take a walk south of Market Street here in San Francisco and you can't help but feel it. From the well-known tech logos displayed on the buildings to the electric bicycles, skateboards, and unicycles zipping…
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Giving More Than You Receive and Other Sales Principles
At age 14, my first job ever was "hot dog man" at a baseball stadium. In hot dog sales you have a very simple script: Take this tray of hot dogs and walk around the…
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What If Leadgen Were More Like a Conversation?
Instead of forcing a customer to fill out a lead form, why not discover their information the same way real people do? I think it's really cool that any business can have a basic lead…
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Instantly Give Yourself More (and Better) Content Marketing Topics
Obsessively persistent. That’s how brands have to be if they want to deliver good content marketing results. It’s definitely not good enough to have a writer churning out blog posts once a month. You have…